Pursuit Attractions and Hospitality

Update in progress

PRSU (NYSE)

Company RatingNeutral
SectorConsumer Cyclical
IndustryTravel Services

Pursuit Attractions and Hospitality, Inc. is an attraction and hospitality company that owns and operates a collection of travel experiences in iconic destinations across the United States, Canada, Iceland, and Costa Rica. It runs attractions and lodges with integrated restaurants, retail, and transportation services, and owns eco-luxury resorts. Formerly Viad Corp, the name change occurred in January 2025. The company was founded in 1926 and is based in Denver, Colorado.

Company score

Sentiment: -0.01; SentimentMeasures the overall tone of recent coverage and discussion about the company.−10 negative · 0 neutral · +10 positive
Environment: -0.18; EnvironmentAssesses the company’s environmental impact, risks, and sustainability practices.−10 negative · 0 neutral · +10 positive
Social: 0.16; SocialAssesses the company’s influence on employees, customers, communities, and wider society.−10 negative · 0 neutral · +10 positive
Governance: 0.06; GovernanceAssesses leadership, accountability, transparency, and business ethics.−10 negative · 0 neutral · +10 positive
Sustainability: 0.00; SustainabilityCombines environmental, social, and governance signals into an overall sustainability score.−10 negative · 0 neutral · +10 positive
Impact Score: -0.01; Impact ScoreCombines sentiment and sustainability performance into an assessment of the company’s overall impact.−10 negative · 0 neutral · +10 positive