BHG Group AB

Update in progress

BHG.ST (Stockholm)

BHG Group AB (publ) is a consumer e‑commerce company serving Sweden, Finland, Denmark, Norway, wider Europe, and internationally. It has three segments: Home Improvement (DIY products via drop shipping), Value Home (furniture and leisure), and Premium Living (furniture, home furnishings and interior design). It sells under brands such as Bygghemma, Chilli, Nordic Nest, Trendrum, and Furniturebox through online platforms and showrooms. Founded 2006, based in Malmö; renamed in 2020.