Zillow Expands Rent Reporting to Help Renters Build Homebuying Credit
Zillow is expanding its housing role by helping renters build stronger credit histories through on-time rent reporting to major bureaus. Since launching a free program in 2024, it has reported more than 1.78 million rent payments, including for renters who don’t pay directly through Zillow. The initiative may boost engagement and brand, but higher lead and advertising costs could slow margin growth.