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Zhihu Q2 Revenue Reaches 690 Million Yuan, Profitability Pressured

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Zhihu reported quarterly revenue of 690 million yuan, up 5.9% sequentially but down about 4% year over year. First-half 2026 revenue fell about 7% to 1.34 billion yuan. Adjusted net profit dropped to 6.91 million yuan from 98.28 million yuan a year earlier, though non-GAAP profit stayed positive. IP operations grew, exceeding 60% of revenue, while marketing and other income declined.

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