Zeo Energy Points to Higher U.S. Power Costs Driving Home Solar Demand
The EIA forecasts average residential electricity prices rising about 5.1% in 2026, while PJM’s grid operator serves 67 million residential customers across 13 eastern states. Zeo says strengthening demand is emerging as homeowners seek control over rising bills and grid pressures. SEIA and Wood Mackenzie project residential solar market recovery in 2027 and ~7% annual growth through 2030, supported by higher retail prices and lower system costs.