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Zee Broadens Ad Base With Bharat Focus and Multi-Platform Monetisation

Zee Entertainment logoZee Entertainment
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Zee Entertainment plans to widen its advertiser base beyond large sponsors, building an integrated monetisation engine across linear TV, FAST, AVOD, social and on-ground activations. The company’s FY26 syndication push targets entrepreneurs across Bharat. FY26 advertising revenue fell to ₹32,243 million and Q1 profit dropped, as FMCG consumption demand recovery lags and spend shifts toward digital and Q-commerce.

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