Yum! Brands’ KFC, Taco Bell and Habit Burger award $20M scholarships
The Taco Bell Foundation’s Live Más Scholarship provided a $25,000 award to a student in 2025, alongside options toward firefighting or healthcare careers. In that year, the foundation funded over $14 million in scholarships, largely through Taco Bell’s customer round-up program. The brands also supported education via Habit’s local scholarship events and KFC Costa Rica’s $6,500 awards.