businessinsider.com

YouTube offers creators millions for exclusive posts to counter Netflix

Alphabet (Google) logoAlphabet (Google)
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Netflix logoNetflix
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YouTube is reaching out to top video creators with offers in the millions for time-limited exclusivity, with perks such as marketing support and brand access for those who accept. The moves are designed to defend its creator platform as Netflix expands licensing of creator videos, including cases where Netflix required removal from YouTube.

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