taipeitimes.com

YouTube Offers Creators Exclusive Deals to Counter Netflix Push

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YouTube is discussing paying popular creator channels millions of dollars to post exclusively on its platform for a limited period, aiming to slow Netflix Inc’s pursuit of top talent. Payments could include direct financing and brand-deal allocations, with creators excluded from some campaign revenue shares. Deals are reportedly not finalized, as YouTube weighs the impact of creators posting on both services.

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