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Xero Apologises After Two Incidents Disrupt Adviser Community

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Sig2.55Sen-2.85Env0.00Soc-1.95Gov-3.35

Xero apologised to accountants and bookkeepers after two adviser-focused incidents drew concern. UK Managing Director Kate Hayward said one analytics email was not meant to bypass advisers and that established workflows may have been disrupted. Following backlash, Xero removed an influencer post, tightened controls over influencer and affiliate relationships, and said the episode prompted reflection on adviser engagement.

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