forbes.com

Wyndham Uses AI and Loyalty Data to Cut Costs and Personalize Deals

Wyndham Hotels & Resorts logoWyndham Hotels & Resorts
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Wyndham Hotels & Resorts is using AI and loyalty data to deliver more individualized offers, aiming to lower prices and reduce acquisition and marketing costs while helping franchise hotel owners maintain a fair return. It is testing marketing messages with generative AI and promoting Go Fast points-plus-cash deals, where discounts start around 15% and can reach 25%, improving affordability without fully erasing cash revenue.

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