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WPP Reports Narrower Q2 Revenue Declines as Elevate28 Progresses

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Sig2.72Sen+1.65Env0.00Soc0.00Gov+0.72

Like-for-like revenue at WPP (after pass-through costs) fell 2.8% in Q2 versus a 6.7% decline in Q1, with WPP Media showing the biggest improvement. CEO Cindy Rose said Elevate28’s streamlined approach is gaining traction but meaningful positive growth may not appear until 2027. Recent account wins include Estée Lauder, Jaguar Land Rover, Heineken and Wendy’s, supported by data-driven tracking and better client oversight.

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