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WPP reports as a single company and exits OpenPath program

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Sig2.15Sen-1.80Env0.00Soc0.00Gov+0.90

WPP pools clients’ media spending to negotiate with Google, Meta, Amazon and broadcasters, and from 26 February 2026 it reports as one company with a single segment, Global Integrated Agencies. WPP Media (renamed from GroupM) drives 46% of first-half 2026 revenue. In February 2026, WPP and Dentsu withdrew from The Trade Desk’s OpenPath program, citing insufficient transparency about ad placements and hidden fees.

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