Wipro Consumer Care to invest over ₹150 crore to launch Snuggles pet food
Wipro Consumer Care and Lighting plans to enter India’s fast-growing pet food market by investing upwards of ₹150 crore in a manufacturing facility. It will initially launch the Snuggles dry dog food next week, mixing kibble with freeze-dried chicken chunks made with human-grade ingredients. The firm aims to reach top-three brand status, with plans to expand into nutrition and later cat food.