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WildBrain Acquires Personality AI to Expand Kid-Safe Generative Character Experiences

WildBrain logoWildBrain
Sig3.42Sen+7.10Env0.00Soc+2.62Gov0.00

Personality AI was selected by Amazon in 2025 to build a generative AI platform for Amazon Kids+, including the child-oriented Hey Peppa Pig experience on Fire Kids tablets launched in December 2025. WildBrain has acquired 100% of Personality AI for about US$11 million in cash and shares, with additional US$2 million at year one and performance payments up to US$56 million tied to revenue targets through 2029.

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