finance.yahoo.com

Wendy’s slips from No. 2 to No. 3 burger spot after six years

Wendy’s logoWendy’s
Sig2.60Sen-3.20Env0.00Soc-1.00Gov0.00

Wendy's has slipped from America’s second-largest burger chain, ending a six-year run as Burger King rebounds and regains the No. 2 spot. CEO Bob Wright said the competitive edge has weakened as customers pull back, with traffic and franchisee economics below expectations. Burger King cites remodels, higher marketing, and a revived Whopper drawing diners back.

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