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Wayfair Plans 10th Store in Altamonte Springs for 2028 Expansion

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Wayfair plans to open its 10th store in Altamonte Springs, Florida, in 2028, bringing its U.S. store portfolio to 10 locations. The stores act as in-person entryways to its online home catalog, combining curated shopping with ecommerce convenience. Wayfair cites a Chicago halo effect where over 50% of store visitors are new to the brand and says the new site will support Marketplace at Altamonte’s revitalization.

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