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Walmart Completes Acquisition of Vibe.co for Walmart Connect TV Ads

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Sig3.30Sen+2.97Env0.00Soc+0.17Gov+0.22

Walmart said it has completed its acquisition of Vibe.co, a self-service streaming TV advertising platform. Announced in June and reported as valued at $1.4 billion, the deal brings Vibe.co into Walmart Connect. The combined platforms aim to expand connected TV ad offerings and give small- and medium-sized brands more measurable, accessible campaign tools.

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