finance.yahoo.com

Walmart Ad Business Expands, Lifting Gross Margin as Vibe Costs Rise

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Sig2.69Sen+3.90Env0.00Soc0.00Gov0.00

Walmart’s advertising business is scaling across the U.S., with gross profit rate rising 96 basis points to 25.4%. The improvement is tied to a favorable mix driven by global advertising linked to shopping behavior. Walmart expects about 20 basis-point headwind to fiscal 2027 operating income growth from Vibe acquisition and integration costs, even as global e-commerce sales grow 23%.

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