VW Plans to Cut Models and Focus North America on SUVs, Pickups, Rugged Vehicles
Volkswagen confirmed plans to halve its global model lineup and concentrate North American investments on SUVs, pickups and “rugged vehicles.” A North America-specific strategy would prioritize locally tailored models and derivatives, with evaluation of developing its own rugged vehicles. By 2035, it targets about 50% fewer models and 75% less product complexity, with a detailed plan for Scout due to go to the supervisory board Sept. 25.