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VIPS to Offer Whole Abalone Butter-Grilled Pop-Up Aug 14–31

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Sig1.68Sen+1.95Env0.00Soc+0.62Gov+0.18

VIPS, operated by CJ Foodville, plans a seasonal whole abalone butter-grilled pop-up from August 14 to 31, 2026, at stores nationwide during weekday lunch and dinner hours. The rollout is tied to Malbok and expectations from the Korea Meteorological Administration that summer 2026 will be among the hottest on record, with dining-out demand rising for hearty, “summer health” meals.

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