Van de Velde Returns to Growth on Stronger Product-Driven Sales
Van de Velde reported renewed growth in the first half of 2026, with comparable revenue up 4% to €116 million. Sales were led by the group’s own stores and online channels, though temporary costs pressured profits. The B2B segment remains the biggest outlet, selling PrimaDonna, Marie Jo and Sarda to independent lingerie retailers, ahead of a new CEO taking over at end-August.