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USA Today partners with Palantir to analyze audience data as search falls

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USA Today Co. announced a partnership with Palantir to analyze audience data and accelerate monetization as search-driven traffic falls. Executives cited 2026 declines as AI-powered search results increasingly summarize content without linking to original articles; during World Cup coverage, 97M pageviews made search nearly 65% of traffic. USA Today is also building a first-party data strategy.

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