Urban Outfitters Launches Back-to-Campus Campaign With All Together Now
Urban Outfitters debuts its “All Together Now” campaign for the Back-to-Campus platform, featuring an all-student cast and a Game Day-inspired film shot at Rutgers’ SHI Stadium. The styling spotlights Urban Outfitters owned brands and the original track “All Together Now (UO Version),” released as a single and promoted across streaming, social creator licensing, and in-store throughout the college football season.