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Upper Deck Licensing Deal Brings Hasbro’s Transformers to Anniversary Trading Cards

Hasbro logoHasbro
Sig1.73Sen+3.50Env0.00Soc+0.35Gov0.00

Upper Deck will produce trading cards and games based on Hasbro’s legendary franchises, starting with a Transformers: The Movie 40th Anniversary Special Edition set launching in September. The initial set highlights film characters and scenes, with Target as an exclusive retail channel. A later Fleer-branded 40th Anniversary lineup is planned, with more collections tied to Power Rangers and G.I.

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