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Universal Music Group backs licensed social remix app to expand creator access

Universal Music Group logoUniversal Music Group
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Hook, a social-forward remixing app launched in 2024, won a licensing deal tied to major labels including Universal Music Group. The platform emphasizes fan-created remixes using licensed tracks, with filters and “Hooks” for social video, while artists retain ownership and earn from use. The UMG pact is set to substantially expand the artist catalog on the app.

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