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Union Accuses Google of Creepy Data Deal in Spirit Airlines Transaction

Alphabet (Google) logoAlphabet (Google)
Sig2.30Sen-2.80Env0.00Soc-2.20Gov-3.10

Google acquired part of an enterprise dataset from Spirit Airlines to improve products and AI models. A union (AFA-CWA) argues employee data was more confidential yet received weaker protections than customer data and warns deidentification could preserve referential links. Google disputes the data risk, says it will not receive personal information, and is reviewing the union’s objection.

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