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Unilever’s House of Fresh World Cup Creator Hubs Reach 2.5B

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Sig2.22Sen+6.35Env0.00Soc+1.45Gov0.00

Unilever Personal Care’s House of Fresh used FIFA World Cup 2026 creator hubs in Mexico, New York and Miami, bringing together more than 2,100 sports figures and nano creators. The activations produced 6,000 content pieces and generated about 2.5 billion in reach, which the company says is the largest in-person influencer event in its history. Unilever is codifying the format for future FIFA Women’s World Cup 2027 use.

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