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Unilever uses AI digital twins to plan FIFA World Cup products

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Sig3.20Sen+3.90Env+3.80Soc+1.20Gov0.00

Unilever activated 35 FIFA World Cup brands with 180 limited-edition products in 120+ countries, scaling sourcing and logistics for retailers and creators. At its Raeford, North Carolina factory, digital twins optimized personal-care production, cutting waste 20% and boosting capacity 10%. The company plans to deploy 40+ AI digital twins across its network over 18 months.

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