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Unilever Expands AI and Digital Twins for Global Supply Chain and World Cup Activation

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Unilever is expanding AI, digital twins, and connected data across its global supply chain to better forecast demand and manage logistics amid shorter demand cycles and large brand activations. It cut concept-to-pilot timelines to 12 weeks and says AI improved Hefei equipment effectiveness by 8% and reduced waste by 20%. More than 40 factory digital twins are planned over 18 months.

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