UMG to Manage The Beatles’ Merchandise and Licensing Ahead of Biopics
Universal Music Group will manage The Beatles’ physical and digital merchandise, licensing, and e-commerce under a new deal with Apple Corps Ltd ahead of upcoming biopics. The partnership covers global merchandising and fan experiences, includes the release of a rarely seen 1968 photoshoot image, and is timed to support planned Saville Row events in 2027 and biopic films in 2028.