UCBSkyrizi led pharma ad spending in July, but in August J&J’s Tremfya dropped to third. AbbVie’s Rinvoq ranked fourth, and AbbVie’s neurology drug moved up four spots into the 10th slot with $10.1 million in spend. National linear TV ad spend was $31.2 million, up from $5.5 million, while psoriasis spend totaled $10.8 million.
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Significance (0–10) measures the scale of the real-world impact. Sentiment and ESG (−10 to +10) indicate the tone of the coverage and whether the change relates to environmental, social, or governance factors. Together, these scores help distinguish meaningful developments from routine company news. More information about our scoring methodology can be found on our About page.
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