businessinsider.com

Uber sets up-front fares with AI algorithms as US prices rise

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Sig4.10Sen-3.40Env0.00Soc-4.60Gov-2.70

Uber replaced predictable taxi-like pricing with up-front fares set by algorithms using real-time factors. Critics say this approach lets Uber extract more from riders while paying drivers less. US average fares rose 83% from 2018 to 2022, and a Business Insider test found up to a 21% spread for the same route, time, and UberX ride.

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