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TVS Motor Moves ₹200 Crore Media Mandate From Madison to Dentsu

TVS Motor logoTVS Motor
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TVS Motor Company has shifted its consolidated media planning and buying mandate from Madison World to Dentsu, ending one of the biggest competitive account pitches in India’s automotive sector. The estimated ₹200 crore annual account covers integrated strategy, planning and buying across linear TV, digital and emerging channels. The win is expected to support TVS’s marketing spend for ICE two-wheelers, premium motorcycles and EV variants nationwide.

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