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Turkish Airlines Targets Top-100 Valuable Brands With Premium Economy and Network Expansion

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Turkish Airlines CEO Ahmet Olmustur says the carrier will emphasize value-driven growth while expanding operations. With brand value hitting a record $2.9 billion and remaining Türkiye’s top brand for nine years, the airline plans a Premium Economy Class roll-out by 2029, broader fleet expansion, new routes to Chengdu and Minsk, and further investment in digital technology and Miles&Smiles, now above 25 million members.

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