finance.yahoo.com

Truist Premier Strategy Aims to Boost Mass Affluent Banking and Wealth Fees

Truist Financial Corporation logoTruist Financial Corporation
Sig1.93Sen+2.95Env0.00Soc+1.30Gov+0.45

Truist’s Premier strategy is intended to strengthen its mass affluent franchise by expanding fee-generating services and deepening wealth-management relationships. The approach is supported by higher wealth management income, but execution matters, especially for advisor expansion and adoption of digital planning tools. Management expects non-interest income to rise 10% in 2026 if deposit momentum and client ties hold.

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