TransUnion Survey Shows Trust, Reputation and Transparency Shape Wealth Investor Choices
A TransUnion survey of 1,000 U.S. consumers with $20,000+ in investable assets finds trust and reputation are key when selecting wealth management providers, with 65% ranking them top factors. Transparency in fees and advice (56%) and brand credibility (56%) also drive confidence. Over half are concerned about fraud’s impact, underscoring the value of identity protection and data safeguards as interactions move online.