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Too Faced Co-Founder Says Sale to Estée Lauder Was Reluctant After Control Battle

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Too Faced co-founder Jerrod Blandino described behind-the-scenes dynamics after Estée Lauder Companies acquired Too Faced for US$1.4bn in 2016, calling the sale reluctant and alleging a rapid struggle for control that soured the relationship after an initial strong year. He said the brand had been sold in pieces before, and weighed in on claims of an ELC acquisition “curse.”

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