Throo launches NYC ride-hail app pitching lower fares and no driver commissions
In New York City, newcomer Throo is trying to challenge Uber and Lyft with a model where riders pay less and drivers earn more. CEO Kay Woo says he has recruited 53,000+ TLC-licensed drivers and is signing them up at LaGuardia. Drivers criticize high commissions on existing apps. Throo says it takes no commission and charges $1 per ride, arguing scale could make it profitable.