The Trade Desk Expands International Footprint in Programmatic Ads
The Trade Desk is boosting growth in EMEA and APAC as programmatic advertising adoption expands beyond the U.S. Its Q2 revenue rose 3% year over year to $715 million, while international markets contributed 17% versus 83% from the U.S. EMEA and APAC each grew nearly 30% year to date, with China up more than 100%, and CTV revenue up over 50% in both regions.