Tesla Cybertruck faces Ford Fathom bid to outsell it 5-to-1
Tesla’s Cybertruck demand has fallen short of Elon Musk’s expectations. Ford is preparing a 2027 electric pickup comeback with the Fathom after ending production of the F-150 Lightning. The Fathom is set to start at $28,350, with Ford betting the relaunch of its EV platform can win on pricing as rivals undercut it.