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Telstra Links Part of 2027 Executive Bonuses to Measurable AI Outcomes

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Sig2.85Sen+3.20Env0.00Soc+0.90Gov+4.60

Telstra’s board has tied a portion of 2027 short-term executive incentives to measurable AI business impact rather than AI adoption activity. CEO Vicki Brady and her leadership team must hit targets in at least eight of 11 projects to earn the slice, covering work involving about 1,200 staff across Australia and India in an Accenture-backed venture.

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