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Tariq Hassan named chief marketing and customer growth officer at Wendy’s

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Wendy’s named former McDonald’s executive Tariq Hassan as chief marketing and customer growth officer, effective immediately. He reports to QSR brand president and CEO Bob Wright and joins the Senior Leadership Team, replacing U.S. CMO Lindsay Radkoski after a transition. Tasked with reversing a 7% decline in U.S. same-restaurant sales, Hassan will focus on marketing, digital activation, menu innovation, and culturally relevant brand engagement.

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