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Target pivots beauty strategy after Ulta partnership ends, boosts investment

Target logoTarget
Sig2.87Sen+3.55Env0.00Soc+0.68Gov0.00
ULTA Beauty logoULTA Beauty
Sig1.46Sen-1.29Env0.00Soc0.00Gov0.00

Target posted big gains in beauty as it moves beyond the 2021 Ulta Beauty shop-in-shop partnership. Through the second quarter it trained beauty advisers and readied new spaces, aiming to make Target stand alone in the category. Management says shoppers’ response to new beauty product additions has been sustained, with the Beauty Studio launch reflecting the company’s higher investment focus.

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