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Target Halloween Costume Controversy Spurs Internal Apology and Backlash

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Target’s Chief Merchandising Officer told employees via an internal email that a Halloween costume never should have been in its assortment, echoing the company’s apology. The episode reignited broader criticism linked to earlier product missteps and a prior rollback of diversity, equity and inclusion policies. Some stakeholders called for boycotts, while analysts pointed to the risk of weakened consumer trust.

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