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System1 Launches AI Tool to Screen Ad Creative Using Human Emotional Data

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Sig2.15Sen+4.85Env+0.05Soc+0.25Gov+0.65

System1 has launched an AI tool to screen ad creative using 18 million human emotional responses to predict creative effectiveness. Built on its Test Your Ad Competitive Edge data, it reports low/medium/high ranges for diagnostics and withholds results when confidence is insufficient. The tool is available in the US and UK for long-form assets, with plans to expand to more markets and media channels.

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