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System1 Appoints Kimberly Bastoni as Global Chief Commercial Officer

System1 Group logoSystem1 Group
Sig1.65Sen+3.90Env0.00Soc0.00Gov+0.70

System1 appointed Kimberly Bastoni as Global Chief Commercial Officer, consolidating worldwide sales and marketing under a single commercial leader based in New York. She will lead efforts to accelerate enterprise adoption, strengthen System1’s US market position, and scale the AI-powered creative effectiveness platform. CEO James Gregory linked the move to accelerating FY27 revenue growth following a record second half.

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