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Starbucks Unicorn Frappuccino Reintroduction Drives Record Weekend Sales

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Starbucks’ reintroduced Unicorn Frappuccino sparked a record sales weekend, with 2 million drinks sold across North American, company-operated stores and foot traffic surging. Saturday traffic ran 44.3% above average and overall weekend traffic was up 28.5% and 22.2% versus typical days, reflecting strong customer excitement and effective partner execution.

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