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Starbucks Shares Sensory Shift Cup for Guided Coffee Tasting

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Sig1.25Sen+2.80Env0.00Soc+1.35Gov0.00

Starbucks is sharing the Sensory Shift Cup, a guided tasting tool meant to deepen coffee appreciation. The cup has two distinct sipping edges, letting customers and partners compare how the rim’s shape can change how coffee reaches the palate and how flavors and aromas are perceived. The experience is designed to spark curiosity and side-by-side exploration, including for partners pursuing tasting expertise.

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