10 September 2026nypost.com

Starbucks Invests $1B in New Café Seating and Books to Bring Back Customers

SigSignificance3.20SenSentiment+4.60EnvEnvironment0.00SocSocial+2.30GovGovernance0.00

Starbucks is spending $1 billion on renovations at its coffee shops, adding comfy armchairs, plants, and hardcover books to create a warmer “third place” experience. More than 1,000 renovations have been completed in nine months, and CEO Niccol highlighted cups, condiment bars, retrofitted stores, free refills, and seating with outlets. Same-store sales rose 7.9% in the third quarter, led by strong U.S. demand.

Coverage (1)

Starbucks spends $1B on comfy armchairs, plants to lure ‘lonely and disconnected’ customers back to coffee shops (nypost.com)

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